The marriage of xR technology and LED screens is revolutionizing commercial advertisement filmmaking with numerous benefits that make the process of filmmaking easy and the final product visually appealing. The state-of-the-art technology allows it to create live real sets in which virtual and real objects are mixed live without any glitch.

One of the most powerful advantages of using LED screens with xR technology is that it allows for immersive shooting spaces. LED screens are able to produce very realistic virtual backgrounds, which allow actors, models, and crew to view the environment around them on location in real time. This not only raises the level of performances but also that of spontaneity in actors' reactions since they are reacting spontaneously to the world and not imagination nor green screen magic. 

Integration of xR technologies offers real-time compositing and rendering, thus making it possible for the production crew to combine real and virtual objects while filming is going on. This does away with the requirement of extensive post-production processes, thus saving time and resources. Direct changes can also be made on site by directors and camera persons, so that the end result is as close to the original concept as possible from the onset of the shoot. This is especially useful in advertisement commercials, where turnarounds are often the make or break of the campaign.

LED screens also provide amazing flexibility in scene change. Instead of actually moving to locations or changing sets, the LED screens can change quickly between multiple virtual settings. This greatly improves efficiency, as producers can gain multiple settings without the logistics of location change and can instead focus more on storytelling and creativity.

Besides, the light of LED screens is synchronized with the virtual environment to create a uniform and natural look. Light and shadow synchronization between the actual and virtual environment creates a more realistic and more appealing end product. The synchronization assists with immersion, and hence the business advert is more lively and interactive to the customer.

Through these technological advancements in LED display technology, post-production is significantly reduced. Since most of the visual effects are incorporated during filming time, there is no space for complex edits, thus resources and time are saved. Not only does this save production costs, but also the time to market of the finished advertisement.

Short and to the point, the coming together of xR technology and LED screens such as Milestrong's FR Series, DR Series, and floor LED tiles is taking the future of commercial advertising filming to an altogether new level. With its ability to create immersive experiences, enhance light effects, simplify scene changing, and reduce post-production demands, this fresh coming together is setting a whole new standard in the field.