The magic cube LED display wows pedestrians with live-type messaging and high-tech splendor. The LED lighted piece of art redefines the rulebook on community art as much as reimagines the night sky.

Through high-precision design and powered by the might of high-definition LED technology, the cube doesn't show information – it gives experiences. The screens of all six sides of the cube, entirely in sync with each other, produce magnificent outcomes on all axes. Its form gives depth and movement, entrancing audiences with a world of light, color, and digital storytelling.

Closer or at a greater distance, the beauty effect is final. The huge scale of the cube is irresistible, drawing curious pedestrians, cameramen, and selfie-takers. Kids sit down starry-eyed in front of the streamlined shape, arms outstretched, while others hang around waiting for selfies and video recordings for online uploads. It is spectacle, of course — but it is an invitation as much as fantasy-creating and inspiriting.

Not only is the magic cube LED display beautiful, but it is functional as well. It is the ultimate conveyer of digital high-impact advertising, brand experience, and community art projection. With programmable content as much as all-360-degree viewability being inherent, it is an easy-to-use device for commercial and cultural narratives. Whatever it displays as branded content or generative art, as media of interaction, it is best presented by the cube. 

As the cities themselves get smart, such types of installations as that 6.8-meter LED cube redefine the very understanding of the public sphere. Where technological might and prospects of creativity meet, it is at the threshold of where display technology of the future is going. No screen, yet symbol, spectacle, and forecast of things yet unknown, as imagination and inventiveness cross paths.