Far inside a multi-story mall, an eye-catching architectural feature gains notice from the moment one steps inside—a towering transparent LED screen STB Series that smoothly coasted into the central atrium. Spanning multiple floors, the digital sign sets the bar high for what a commercial sign can achieve, both visually and in practice.

The STB Series is designed to marry the latest in LED technology with architectural design. Its translucent design allows for unmatched visibility of its content without occluding the background, able to transmit natural light but yielding rich, high-definition images. This tension between presence and openness makes it especially appropriate for high-traffic public spaces such as shopping malls, where visual presence must be balanced against architectural openness.

For this particular installation, the screen is shaped as a vertical rectangle to blend with the rest of the upper decks and open ceilings that surround it. The edifice is a piece of art and a communication platform with animated material ranging from digital art to brand information, seasonals, or ad campaigns. With its cantilever extension and subtle scale, it transforms the atrium into a light-and-motion canvas to greet individuals at all levels.

What makes the STB Series stand apart is that it features ultra-thin LED modules, a thinner frame design, and increased structural hardness. Supersized in dimension or not, it is uniformly bright and determined to the entire surface, so the visual impact is always captivating from any angle and perspective within the shopping mall.

Placing this compact LED display in a shopping setting, operators enhance the atmosphere as well as create new modes of storytelling and brand-building. It's a bleeding-edge, contemporary means of visual communication, where the screen is integrated into the architectural presence without becoming an add-on.