At a recent indoor car launch event, a striking digital stage was designed using MileStrong's P3.91 FR Series rental LED display and interactive LED floor tiles. The stage was a three-sided LED wall configuration — two side walls and one background wall — with a dynamic LED floor, and this transformed the venue into an all-encompassing space for unveiling the new car.

FR Series, with its pitch of P3.91 pixels, showed clear, high-definition images in deep color and fluid motion, perfect for presentation use in large formats. Low weight, fast-locking technology, and excellent flatness enabled easy assembly and the perfect product for quick-track rental uses such as this automobile exhibition. Three-sided wall layout positioned the car enveloped by coordinated digital information, providing a 270-degree view that most exposed the product and narrative.

The front-facing screen as well as both side walls had material in beautiful pristine harmony, ranging from brand imagery and motion graphics to movie-quality video cutaways of the car in action. The large visual canvas created by the three walls served to concentrate the masses' attention, highlighting the facets of the car from every aspect. The installation not only brought dynamism to the launch of the product but also an encompassing environment that elevated the brand image.

On the stage underneath the car, LED floor tiles created an additional level of depth. Load-bearing and rugged, the floor tiles supported the weight of the car while being used to display high-definition video content. From animated lighting effects to the floor-level immersion graphics such as virtual roads or reflections, the floor display worked to create the illusion that the car was moving through a virtual environment. This change of floor and wall material added depth to the overall presentation, drawing the audience deeper into the setting.

With FR Series LED walls integrated into floor tiles, MileStrong offered a durable and versatile stage solution ideal to the needs of modern automotive marketing. The result was more than a product showcase — it was an eye-catching experience that left a lasting impression on everyone who came through.